About GuideOne Insurance Company

More than six decades ago, and long before "niche marketing" and "corporate citizenship" were popular business strategies, GuideOne Insurance was founded upon two key philosophies that endure to this day: a commitment to social responsibility and a dedication to serving customers in select niche markets.

During the mid-1940s, William N. Plymat, an insurance executive and attorney, set out to create an auto insurance company that would insure non-drinkers at lower rates. Plymat believed the company would incur fewer losses because drivers who did not drink would avoid accidents. On April 1, 1947, GuideOne Mutual Insurance Company (then known as Preferred Risk Mutual Insurance Company) became licensed to operate in Iowa.